Tech vanguard companies' business priorities 2020| ��ƽ��

Technology vanguard and baseline companies' business priorities as of 2020

Characteristic	Tech vanguards	Baseline organizations
Innovation	66%	44%
Customers	60%	53%
Growth	53%	43%
Cost	20%	40%

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Release date

September 2020

More information

Region

Worldwide

Survey time period

2020

Number of respondents

1,317*

Special properties

technology leaders and business leaders

Supplementary notes

*Distribution of respondents: 37% Americas, 37 Europe, 14% Middle East and Africa, 11% APAC.

Roles of survey participants across 22 sectors: global/enterprise CIO, division/business unit/region/country CIO, senior technology decision-maker, chief technology officer, chief executive officer, chief financial officer, business unit leader, executive/management committee, board of directors, chief operating officer, other.

11.6% of survey respondents and interview participants represent organizations identified as vanguards. Vanguard organizations are ahead of baseline organizations in three dimensions: technology function maturity, vision and strategy, market leadership.

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Globally, with 66 percent, most respondents working for organizations categorized as technology vanguards look to innovation to expand to new markets and capture new revenues. Further, they prioritize customers by leveraging technology that improves customer experiences and engages them during the innovation process. Vanguard organizations are heavily growth-oriented in that they continue investments in the future, rather than focusing on reducing costs.