| Characteristic | Will consider carefully before consumption | Buy what they like if affordable |
|---|---|---|
| Overall | 44% | 22% |
| Young people | 38% | 29% |
| Parents | 45% | 20% |
| Middle class | 49% | 18% |
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Source
Source
Release date
May 2021
More information
Region
Hong Kong
Survey time period
mid-March 2021
Number of respondents
1,202 respondents
Age group
21-60 years
Special properties
among randomly-selected Hong Kong residents
Method of interview
Online interview
Supplementary notes
The survey was conducted among respondents with monthly personal income of 12,000 Hong Kong dollars or above.
Young people refer to respondents aged 21 to 30 who are unmarried or married without children.
Parents refer to respondents aged 21 to 60 who are with children aged 12 or below.
Middle class refers to individuals with personal income of 35,000 Hong Kong dollars or more, or parents with monthly household income of 50,000 Hong Kong dollars or more.
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