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Distribution of advertising expenditures in automobile brand industry in China in 2020, by car price range

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Source

Release date

March 2021

Region

China

Survey time period

2020

Supplementary notes

One yuan equals approximately 0.16 U.S. dollars and 0.13 euros (as of June 2021).

Citation formats

Ad spend distribution in automobile brand industry in China 2020, by car price

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2021
In 2020, more than ** percent of the car advertising expenditures were spent on middle-class cars in the price range from *** to *** thousand yuan in China. In comparison, higher-class automobiles in the price range from *** to *** thousand yuan only made up about **** percent of the total ad expenditures.
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