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Which of the following radio advertisement placement formats have you used in 2019-2020?

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Sources

Release date

April 2021

Region

Russia

Survey time period

2021

Number of respondents

70 respondents

Special properties

Advertisers with budgets up to 20bn RUB

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original question was worded by the source as follows: "袣邪泻懈械 懈蟹 锌械褉械褔懈褋谢械薪薪褘褏 褎芯褉屑邪褌芯胁 褉邪蟹屑械褖械薪懈褟 薪邪 褉邪写懈芯 袙褘 懈褋锌芯谢褜蟹芯胁邪谢懈 胁 2019-20 谐谐?"

Citation formats

Most popular radio ad formats in Russia 2019-2020

Published by 糖心破解版 Research Department, Jun 10, 2021
Placing spots during commercial breaks was the most popular radio advertising format used by Russian companies in 2019 and 2020, as per ** percent of survey participants. Furthermore, more than one half of advertisers sponsored regular radio broadcasts, such as news or weather programs, to interact with the audience.
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Radio industry in EuropeRadio Industry in the U.S.Online radio in the United StatesMedia usage in the United StatesRai (Radiotelevisione Italiana)
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