The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
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FMCG ad growth in social media in Russia and CIS 2020, by product
Advertisers increased their spending on promotion of retail stores on the service myTarget in Russia and the CIS by *** percent between 2019 and 2020. Among other FMCG advertising segments, food products saw the lowest ad expenditure growth rate, at percent. Nevertheless, food advertising remained the largest category by volume of investment.
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My.com. (May 25, 2021). Year-over-year advertising spending growth in the FMCG industry on myTarget in Russia and the CIS in 2020, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1241522/fmcg-advertising-growth-by-product-russia-cis/
My.com. "Year-over-year advertising spending growth in the FMCG industry on myTarget in Russia and the CIS in 2020, by product category." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1241522/fmcg-advertising-growth-by-product-russia-cis/
My.com. (2021). Year-over-year advertising spending growth in the FMCG industry on myTarget in Russia and the CIS in 2020, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1241522/fmcg-advertising-growth-by-product-russia-cis/
My.com. "Year-over-year Advertising Spending Growth in The Fmcg Industry on Mytarget in Russia and The Cis in 2020, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/1241522/fmcg-advertising-growth-by-product-russia-cis/
My.com, Year-over-year advertising spending growth in the FMCG industry on myTarget in Russia and the CIS in 2020, by product category ÌÇÐÄÆƽâ°æ, /statistics/1241522/fmcg-advertising-growth-by-product-russia-cis/ (last visited July 31, 2026)
Year-over-year advertising spending growth in the FMCG industry on myTarget in Russia and the CIS in 2020, by product category [Graph], My.com, May 25, 2021. [Online]. Available: /statistics/1241522/fmcg-advertising-growth-by-product-russia-cis/
