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Share of online sales of leading fast-moving consumer goods (FMCG) in Taiwan in past 12 months as of June 2019 and June 2020, by category

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Source

Release date

December 2020

Region

Taiwan

Survey time period

June 2019 and 2020

Number of respondents

1,000 respondents

Age group

20-59 years

Method of interview

Questionnaire

Citation formats

Changes in e-commerce penetration of non-food FMCG categories in Taiwan 2019-2020

Published by
Yihan Ma,
May 12, 2021
As of June 2020, online channels accounted for **** percent of the home cleaning product sales in Taiwan in the past 12 months, soaring from **** percent in the previous year. The e-commerce penetration of FMCG has increased significantly due to the coronavirus outbreak.
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Topics

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