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Share of direct to customer shipments between 2019 to 2020, by shipping origin

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Source

Release date

October 2020

Region

India

Survey time period

2019 to 2020

Supplementary notes

Marketplace-shipped orders refer to orders distributed by a distributor.
Self-shipped orders refer to orders which are directly shipped by the company to the customer.

Citation formats

Share of D2C shipments 2019-2020, by shipping origin

Published by
Yihan Ma,
May 4, 2021
In 2020, most of the online orders were still marketplace-shipped with a share of ** percent. In contrast, ** percent were self-shipped orders. In 2019, the share of self-shipped orders was significantly smaller. Therefore it shows that between 2019 and 2020 there has been an increase in the share of self-shipped orders and a decrease in the share of marketplace-shipped orders.
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