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As of August 2021, the largest share of TikTok users in Russia were women aged between 12 and 24 years, thus representing nearly ** percent of the total. Furthermore, about ** percent of the monthly audience were older than 55 years. As of October 2020, Russian TikTok users posted nearly ** million publications per month.

TikTok audience in Russia

Over 29 million Russians used TikTok, a social network for creating, editing, and sharing short videos owned by Chinese company ByteDance, as of 2021. Furthermore, the platform’s user count in Russia was forecast to continue growing and reach **** million in 2025. The largest share of the audience was represented by female users, at nearly ** percent as of May 2021.

Leading TikTok bloggers in Russia

Looking at the sum of likes, reposts, and comments on TikTok, also referred to as the engagement rate, the most popular TikTok account in Russia had a username Karna.val and belonged to a vlogger, actress, and singer Valentina Karnaukhova. Uzbek-born blogger Rakhim Abramov was the most successful TikTok blogger by earnings, at over ** million Russian rubles from July 2019 to June 2020.