Respondents who purchased goods on bloggers' advice
Method of interview
Telephone interview
Supplementary notes
The exact question wording was as follows: "Please recall, in which social networks, messengers, internet channels did you read/listen to the blogger or bloggers whose advice you followed when purchasing a product or a service?"
* Refers to the total sample. The responses are based on the share of respondents who have purchased goods based on bloggers' advice (9 percent of the total).
Citation formats
Media platforms for bloggers recommendations Russia 2020
Nearly two thirds of Russians used YouTube for gathering recommendations from bloggers when making purchase decisions, according to a survey from September 2020. Instagram was the next most popular platform for product recommendations, named by ** percent of respondents.
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VCIOM. (September 24, 2020). On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM. "On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services?." Chart. September 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM. (2020). On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM. "On Which Platforms Did You Read/Listen to The Blogger Whose Advice You Followed When Purchasing Products or Services?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2020, /statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM, On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services? ÌÇÐÄÆƽâ°æ, /statistics/1176249/platforms-for-blogger-recommendations-russia/ (last visited July 21, 2026)
On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services? [Graph], VCIOM, September 24, 2020. [Online]. Available: /statistics/1176249/platforms-for-blogger-recommendations-russia/
