*Respondents included event and meeting planners, agencies, and other industry vendors and suppliers. They were asked to give their perspectives from the point of view of attendees on attending live events during in the current climate without a COVID-19 vaccine. Live events include trade show, local events, industry conferences, company meetings, marketing activation, and public events (sport, music, parade). The location of respondents was not provided by the source, however it is stated that most were from North America.
Original survey question: "Rank the level of importance for each of these health measures when determining if you’ll attend an event."
Citation formats
Importance of COVID-19 health measures at live events worldwide 2020
Attendees wearing masks and the availability of hand sanitizer were rated as two of the most important factors for attendees when determining if they would attend an event at the time of the COVID-19 pandemic. According to the survey, conducted with event professionals in July 2020, 90 percent thought that from their attendees perspective it would be important to have hand sanitizer available everywhere at events.
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Event Leadership Institute. (September 1, 2020). Importance of health measures at live events for attendees when deciding if they will attend an event before a COVID-19 vaccine worldwide in 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1224628/live-events-importance-of-covid-19-health-measures/
Event Leadership Institute. "Importance of health measures at live events for attendees when deciding if they will attend an event before a COVID-19 vaccine worldwide in 2020." Chart. September 1, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1224628/live-events-importance-of-covid-19-health-measures/
Event Leadership Institute. (2020). Importance of health measures at live events for attendees when deciding if they will attend an event before a COVID-19 vaccine worldwide in 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1224628/live-events-importance-of-covid-19-health-measures/
Event Leadership Institute. "Importance of Health Measures at Live Events for Attendees When Deciding If They Will Attend An Event before a Covid-19 Vaccine Worldwide in 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2020, /statistics/1224628/live-events-importance-of-covid-19-health-measures/
Event Leadership Institute, Importance of health measures at live events for attendees when deciding if they will attend an event before a COVID-19 vaccine worldwide in 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1224628/live-events-importance-of-covid-19-health-measures/ (last visited August 03, 2026)
Importance of health measures at live events for attendees when deciding if they will attend an event before a COVID-19 vaccine worldwide in 2020 [Graph], Event Leadership Institute, September 1, 2020. [Online]. Available: /statistics/1224628/live-events-importance-of-covid-19-health-measures/