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Funnel analysis of major online shopping membership brands in South Korea 2022

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Source

In cooperation with
Release date

February 2023

Region

South Korea

Survey time period

June 11 to 13, 2022

Number of respondents

1,800 respondents

Age group

20-59 years

Special properties

Online or mobile shopping users in the last month

Method of interview

Online Access Panel

Supplementary notes

Citation formats

Funnel analysis of online shopping membership brands South Korea 2022

Published by
Yihan Ma,
Feb 16, 2023
According to a survey conducted by in June 2022 on online shopping membership, around **** percent of online shopping mall users in South Korea mainly used Rocket WOW membership. About **** percent of users knew about Rocket WOW, a paid membership offered by Coupang, a South Korean online retailer that offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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