According to a survey conducted by in June 2022 on the usage rate of paid memberships for mobile shopping apps in South Korea, about **** percent of respondents in their thirties used Rocket WOW membership. Rocket WOW is the paid membership of South Korean online retailer Coupang which offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
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Opensurvey. (February 7, 2023). Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
Opensurvey. "Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age." Chart. February 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
Opensurvey. (2023). Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
Opensurvey. "Usage Rate of Paid Memberships for Leading Mobile Shopping Apps in South Korea as of June 2022, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2023, /statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
Opensurvey, Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age ÌÇÐÄÆƽâ°æ, /statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/ (last visited August 01, 2026)
Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age [Graph], Opensurvey, February 7, 2023. [Online]. Available: /statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
