bettors include those who expect to place a bet with a retail sportsbook, online, with a bookie, with a casino sportsbook, casually with a friend or participate in a bracket contest
Method of interview
Online survey
Supplementary notes
Figures prior to 2023 come from earlier releases.
Citation formats
March Madness: forecast betting participation in the U.S. 2019-2023
The NCAA Division I Men's Basketball Tournament, also known as March Madness, is an annual knockout tournament between the best college basketball teams in the United States. While some fans enjoy just watching the games, others also choose to bet on them with the potential to earn money or goods. In 2023, it was estimated that 68 million U.S. adults would bet on March Madness, up from the 2022 estimate of 45 million.
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American Gaming Association. (March 13, 2023). Estimated number of adults intending to bet on March Madness in the United States in 2019 and 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1223091/march-madness-betting-us/
American Gaming Association. "Estimated number of adults intending to bet on March Madness in the United States in 2019 and 2023 (in millions)." Chart. March 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1223091/march-madness-betting-us/
American Gaming Association. (2023). Estimated number of adults intending to bet on March Madness in the United States in 2019 and 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1223091/march-madness-betting-us/
American Gaming Association. "Estimated Number of Adults Intending to Bet on March Madness in The United States in 2019 and 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2023, /statistics/1223091/march-madness-betting-us/
American Gaming Association, Estimated number of adults intending to bet on March Madness in the United States in 2019 and 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1223091/march-madness-betting-us/ (last visited July 20, 2026)
Estimated number of adults intending to bet on March Madness in the United States in 2019 and 2023 (in millions) [Graph], American Gaming Association, March 13, 2023. [Online]. Available: /statistics/1223091/march-madness-betting-us/
