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Market share of leading sports betting operators in Italy in July 2025

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Source

Release date

August 2025

Region

Italy

Survey time period

July 2025

Special properties

figures refer to the market share out of the total gross gaming revenue (GGR) in the retail sports betting market

Citation formats

Market share of leading sports betting operators in Italy 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2025

In July 2025, Lottomatica was the leading operator for retail sports betting in Italy, accounting for roughly ** percent of the market's total gross gaming revenue (GGR). That month, Snai and Eurobet followed behind, holding a market share of around ** percent and ** percent, respectively.

Bets from the Boot: the Italian cities with the highest GGR

Between January and June 2025, Naples was the Italian city with the highest gross gaming revenue from virtual sports betting, ahead of Rome and Milan. The same three cities also reported the highest GGR from retail sports betting that year

Soccer betting in Italy

Soccer betting is the most profitable segment of sports betting in Italy, with soccer wagers amounting to nearly ** billion euros in 2023. That year, Serie A was the soccer league that generated the most significant income, with the amount wagered on Serie A soccer games totaling almost  billion euros.

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