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Important brand features preferred by eSports game users in China as of January 2020

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Source

Release date

April 2020

Region

China

Survey time period

as of January 2020

Number of respondents

1,500 respondents

Special properties

based on iClick community online survey in Jan 2020

Method of interview

Online survey

Supplementary notes

Original survey question:
Which of the followings can best describe the characteristics of the brands you like? (Multiple answers are available.)

Citation formats

Favorable brand traits among eSports fans in China 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 19, 2021
To attract the attention of Chinese eSports fans, brands have to emphasize the creative and durable traits of their products. According to a consumer survey on Chinese eSports usesrs, about **** percent of respondents said that creativeness was the element which they associated with the brands they liked, while another **** percent chose durability.
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