According to a report conducted by in Vietnam in 2021, approximately **** percent of Vietnamese esports audience trusted products recommended by gamer key leader opinions (KOLs) they followed. Meanwhile, many of them also occasionally bought and considered these products relevant.
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Decision Lab. (October 21, 2021). Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
Decision Lab. "Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021." Chart. October 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
Decision Lab. (2021). Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
Decision Lab. "Opinion of Esports Audience on Products Advertised by Key Opinion Leaders (Kols) in Vietnam as of October 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2021, /statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
Decision Lab, Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021 ÌÇÐÄÆƽâ°æ, /statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/ (last visited August 01, 2026)
Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021 [Graph], Decision Lab, October 21, 2021. [Online]. Available: /statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
