Survey question: "You mentioned you tried a new/different brand than what you normally buy. What was the main reason that drove this decision? Select up to 3 "
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Reasons for trying new brands India since COVID-19 2022
According to a survey conducted in on the impact of COVID-19 in India, the majority of participants cited high quality and better value as the main drivers for trying new brands. Other responses included purpose, hygiene, availability, and convenience.
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McKinsey & Company. (May 5, 2022). Reasons for trying new brands in India since coronavirus (COVID-19) pandemic in March 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1203693/india-reasons-for-trying-new-brands-since-covid-19/
McKinsey & Company. "Reasons for trying new brands in India since coronavirus (COVID-19) pandemic in March 2022." Chart. May 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1203693/india-reasons-for-trying-new-brands-since-covid-19/
McKinsey & Company. (2022). Reasons for trying new brands in India since coronavirus (COVID-19) pandemic in March 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1203693/india-reasons-for-trying-new-brands-since-covid-19/
McKinsey & Company. "Reasons for Trying New Brands in India since Coronavirus (Covid-19) Pandemic in March 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2022, /statistics/1203693/india-reasons-for-trying-new-brands-since-covid-19/
McKinsey & Company, Reasons for trying new brands in India since coronavirus (COVID-19) pandemic in March 2022 ÌÇÐÄÆƽâ°æ, /statistics/1203693/india-reasons-for-trying-new-brands-since-covid-19/ (last visited July 31, 2026)
Reasons for trying new brands in India since coronavirus (COVID-19) pandemic in March 2022 [Graph], McKinsey & Company, May 5, 2022. [Online]. Available: /statistics/1203693/india-reasons-for-trying-new-brands-since-covid-19/
