According to a March 2022 survey conducted on the impact of COVID-19 in India, majority of the participants used both online and offline channels to purchase in all of the categories in the past three months.
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McKinsey & Company. (May 5, 2022). Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/
McKinsey & Company. "Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel ." Chart. May 5, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/
McKinsey & Company. (2022). Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/
McKinsey & Company. "Impact of Coronavirus (Covid-19) Pandemic on Online Purchasing in India as of March 2022, by Channel ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 May 2022, /statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/
McKinsey & Company, Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel ÌÇÐÄÆÆ½â°æ, /statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/ (last visited July 30, 2026)
Impact of coronavirus (COVID-19) pandemic on online purchasing in India as of March 2022, by channel [Graph], McKinsey & Company, May 5, 2022. [Online]. Available: /statistics/1203686/india-covid-19-impact-on-online-purchasing-by-channel/