Einar H. Dyvik
Research expert covering Nordics and global data for society, economy, and politics
Coronavirus (COVID-19) - consumer sentiment and wellbeing in India - statistics & facts
The wake of the COVID-19 pandemic witnessed a global paradigm shift in consumer behavior from a materialistic to a more utility based one. From a marketing point of view, specifically relative to the Indian consumer sentiment, a buying attitude from a formerly avaricious one, to one that tends toward ‘buying what is solely required’ has been evident.
