Note: Original source question. "How has the coronavirus pandemic changed the relative importance of sustainability for you as a factor when you choose a brand or retailer when shopping?"
Citation formats
Impact of COVID-19 on sustainability behavior of consumers India 2020
In a survey conducted in September 2020, regarding the impact of coronavirus (COVID-19) on sustainability behavior of consumers in India, ** percent of the respondents stated that the relative importance of sustainability while choosing a brand or a retailer when shopping is significantly more because of the coronavirus pandemic. About ** percent of the respondents stated that there was no change in their sustainability behavior.
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IBM Institute for Business Value. (September 2, 2020). Impact of coronavirus (COVID-19) on sustainability behavior of consumers in India in September 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1196228/india-impact-of-covid-19-on-sustainability-behavior-of-consumers/
IBM Institute for Business Value. "Impact of coronavirus (COVID-19) on sustainability behavior of consumers in India in September 2020." Chart. September 2, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1196228/india-impact-of-covid-19-on-sustainability-behavior-of-consumers/
IBM Institute for Business Value. (2020). Impact of coronavirus (COVID-19) on sustainability behavior of consumers in India in September 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1196228/india-impact-of-covid-19-on-sustainability-behavior-of-consumers/
IBM Institute for Business Value. "Impact of Coronavirus (Covid-19) on Sustainability Behavior of Consumers in India in September 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Sep 2020, /statistics/1196228/india-impact-of-covid-19-on-sustainability-behavior-of-consumers/
IBM Institute for Business Value, Impact of coronavirus (COVID-19) on sustainability behavior of consumers in India in September 2020 ÌÇÐÄÆƽâ°æ, /statistics/1196228/india-impact-of-covid-19-on-sustainability-behavior-of-consumers/ (last visited August 05, 2026)
Impact of coronavirus (COVID-19) on sustainability behavior of consumers in India in September 2020 [Graph], IBM Institute for Business Value, September 2, 2020. [Online]. Available: /statistics/1196228/india-impact-of-covid-19-on-sustainability-behavior-of-consumers/
