Peloton saw the number of subscriptions to its online services exceed *** for the first time in the second quarter of 2023. By the end of that fiscal year, the connected fitness company had around **** million subscribers. Founded in 2012 and launched after a Kickstarter funding campaign in 2013, Peloton's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription.
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Peloton. (October 24, 2023). Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1203121/peloton-quarterly-subscriptions/
Peloton. "Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s)." Chart. October 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1203121/peloton-quarterly-subscriptions/
Peloton. (2023). Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1203121/peloton-quarterly-subscriptions/
Peloton. "Number of Peloton Subscriptions Worldwide from 1st Quarter 2019 to 4th Quarter 2023 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Oct 2023, /statistics/1203121/peloton-quarterly-subscriptions/
Peloton, Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1203121/peloton-quarterly-subscriptions/ (last visited July 21, 2026)
Number of Peloton subscriptions worldwide from 1st quarter 2019 to 4th quarter 2023 (in 1,000s) [Graph], Peloton, October 24, 2023. [Online]. Available: /statistics/1203121/peloton-quarterly-subscriptions/
