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Share of Chinese consumers who have purchased apparel on e-commerce platforms in China as of 2019
Share of consumers who have bought clothing online in China 2019
As of 2019, around **** percent of Chinese consumers had purchased clothing via e-commerce channels. Clothing, footwear, and textile had become China's largest online retail category in terms of sales value.
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* For commercial use only
Basic Account
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
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$199 USD
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- Free Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Forward Intelligence (Qianzhan). (May 14, 2020). Share of Chinese consumers who have purchased apparel on e-commerce platforms in China as of 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1243838/china-consumers-who-have-purchased-apparel-online/
Forward Intelligence (Qianzhan). "Share of Chinese consumers who have purchased apparel on e-commerce platforms in China as of 2019." Chart. May 14, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1243838/china-consumers-who-have-purchased-apparel-online/
Forward Intelligence (Qianzhan). (2020). Share of Chinese consumers who have purchased apparel on e-commerce platforms in China as of 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1243838/china-consumers-who-have-purchased-apparel-online/
Forward Intelligence (Qianzhan). "Share of Chinese Consumers Who Have Purchased Apparel on E-commerce Platforms in China as of 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 May 2020, /statistics/1243838/china-consumers-who-have-purchased-apparel-online/
Forward Intelligence (Qianzhan), Share of Chinese consumers who have purchased apparel on e-commerce platforms in China as of 2019 ÌÇÐÄÆƽâ°æ, /statistics/1243838/china-consumers-who-have-purchased-apparel-online/ (last visited July 28, 2026)
Share of Chinese consumers who have purchased apparel on e-commerce platforms in China as of 2019 [Graph], Forward Intelligence (Qianzhan), May 14, 2020. [Online]. Available: /statistics/1243838/china-consumers-who-have-purchased-apparel-online/
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