A study from 2020 on North-American retail showed that products not available on the store shelf induced consumers to shop elsewhere producing a sales loss of **** billion U.S. dollars for the retailer. When marketing departments did not communicate the promotions in time with the supply chain, stores experienced a shortage of advertized products resulting in **** billion U.S. dollars losses.
Furthermore, products might have been available in the store but not on the shelf for several reasons. In lack of assistance, consumers did not make the purchase and chose a competitor. In this case, out-of-stocks amounted to **** billion U.S. dollars.
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IHL Group. (September 3, 2020). Main causes of out-of-stock in the retail industry in North America in 2020, by estimated loss value (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1199072/causes-of-out-of-stock-in-retail-industry-north-america/
IHL Group. "Main causes of out-of-stock in the retail industry in North America in 2020, by estimated loss value (in billion U.S. dollars)." Chart. September 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1199072/causes-of-out-of-stock-in-retail-industry-north-america/
IHL Group. (2020). Main causes of out-of-stock in the retail industry in North America in 2020, by estimated loss value (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1199072/causes-of-out-of-stock-in-retail-industry-north-america/
IHL Group. "Main Causes of Out-of-stock in The Retail Industry in North America in 2020, by Estimated Loss Value (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2020, /statistics/1199072/causes-of-out-of-stock-in-retail-industry-north-america/
IHL Group, Main causes of out-of-stock in the retail industry in North America in 2020, by estimated loss value (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1199072/causes-of-out-of-stock-in-retail-industry-north-america/ (last visited August 06, 2026)
Main causes of out-of-stock in the retail industry in North America in 2020, by estimated loss value (in billion U.S. dollars) [Graph], IHL Group, September 3, 2020. [Online]. Available: /statistics/1199072/causes-of-out-of-stock-in-retail-industry-north-america/
