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User preferences for an optimal sports media experience on over-the-top (OTT) services worldwide as of February 2020, by generation

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Sources

Release date

September 2020

Region

Worldwide

Survey time period

February 2020

Number of respondents

Millennials 18-34 years of age (n = 4,612), Non-Millennials 35-65 years of age (n = 16,655)

Age group

18-65 years

Special properties

among sports fans

Method of interview

Online survey

Citation formats

Preference for sports media viewing on OTT worldwide 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 10, 2020
The sports industry is always looking to use new technologies to engage its audience within the stadiums and those watching on a screen at home. During a *** survey, almost ** percent of Millennial respondents stated that the integration of virtual reality (VR) was important for them to have an optimal sports media experience through an over-the-top (OTT) media service.
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Topics

Sports on TVNFLAdvertising in the United StatesNational Basketball Association (NBA)Television in the United States
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
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