Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021
Characteristic
Share of respondents who selected ‘strong impact’ and ‘very strong impact’
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A global survey carried out in July and August 2021 among leaders within the sports industry looked at the impact of fan data on sports organizations' commercial activities in the next to **** years. Over ** percent of respondents believed that fan data would enhance value for long-term partners, while just over ** percent stated that it would boost ticketing and merchandising.
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PwC. (September 22, 2021). Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
PwC. "Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021." Chart. September 22, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
PwC. (2021). Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
PwC. "Impact of Fan Data on Sports Organizations’ Commercial Activities in The next 3-5 Years According to Sports Industry Leaders Worldwide as of August 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2021, /statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
PwC, Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021 ÌÇÐÄÆƽâ°æ, /statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/ (last visited July 31, 2026)
Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021 [Graph], PwC, September 22, 2021. [Online]. Available: /statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
