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Key market forces in the sports industry according to industry leaders worldwide as of August 2021

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Source

Release date

September 2021

Region

Worldwide

Survey time period

July to August 2021

Number of respondents

792 respondents

Special properties

among sports industry leaders (senior/C-level position)

Method of interview

Online survey

Citation formats

Sports industry key market forces worldwide 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 24, 2022
According to a global survey carried out in July and August 2021, over ** percent of leaders within the sport industry stated that the transforming media landscape was a key market force within the sports industry. Meanwhile, just over ** percent of respondents pointed to the significance of gaming and eSports winning a greater share of fan attention as being one of the key factors within the industry.
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Sports on TVNFLAdvertising in the United StatesNational Basketball Association (NBA)Television in the United States
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