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Percentage evolution of online shoppers who made a purchase during the Black Friday week from 2017 to 2019

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Source

Release date

November 2020

Region

France

Survey time period

November 2017, 2018, and 2019

Number of respondents

215,975 respondents

Special properties

among panelists from 122 non-food brands

Citation formats

Share of e-shoppers who made a purchase on Black Friday in France 2017-2019

Published by
Yihan Ma,
Dec 7, 2020
The announcement of containment has already launched the battle of Back Friday purchases and Christmas gifts earlier than previous editions in France. Online sales in 2020 are already at high standards, following government announcements. The 2020 edition of Black Friday could far surpass the 2019 edition, which had the highest number of online purchases. Black Friday has become the prime shopping time of the year for online shoppers and continues to attract new cyber shoppers: in 2017, ** percent of online shoppers made a purchase during Black Week compared to ** percent in 2019, an increase of ** percent in two years
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Topics

Online sales seasons in FranceHoliday season e-commerce in the United StatesChristmas season in EuropeSupply shortages in the holiday seasonBlack Friday worldwide
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per month, billed annually 1
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