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Forecasted channel distribution of retail sales over the holiday season in China from 2017/2018 to 2020/2021

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Sources

Release date

November 2020

Region

China

Survey time period

2017/2018 to 2020/2021

Supplementary notes

ÌÇÐÄÆƽâ°æ forecasts are based on figures provided by the source(s). The reference period is November 1 until February 28 (accounts for Lunar new year).

Citation formats

Holiday season retail sales channel share in China 2017-2021

Published by
F. Watty,
Dec 10, 2020
Over the period between November 1 and February 28, which hosts a number of shopping occasions like Singles' Day and the Chinese New Year, about ** percent of all retail sales are predicted to be made offline in China. In 2020/2021 holiday season, ** percent of all retail sales is expected to be made via online channels.
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