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During a survey carried out in August 2020 in Brazil, ** percent of respondents stated taking Christmas gifts ideas from the internet, while ** percent said they received inspiration from discount events such as Black Friday. In contrast, ** percent of the interviewees were influenced by recommendations of family and friends, and ** percent by advertisements made by the brand.

Black Friday in Brazil

Originated in the United States, Black Friday opens the Christmas shopping season with special offers and promotional sales worldwide, and Brazil is no exception. In 2019, online retail sales on Black Friday generated approximately *** billion Brazilian reals, with more than *** million checkouts in online shopping. The event has become increasingly popular among Brazilians, as the number of new online buyers have increased over 100 percent since 2013, from *** thousand new e-shoppers that year, to *** thousand in 2019.

Online shopping events in Latin America

Besides Black Friday, other important online shopping events such as Cyber Monday and Hot Sale are held in Latin America. With consumers turning to web-based purchases, these days are quickly establishing themselves as the major commercial events of the year. Cyber Monday for instance, is typically celebrated on the Monday after the Thanksgiving holiday in the United States. In Argentina, the 2020 version of the event generated revenues amounting to **** billion Argentine pesos. Normally held between May and August, and with a duration of days, the Hot Sale, is another important occasion for businesses in various Latin American countries. In Mexico, the Hot Sale represents the largest e-commerce event of the country, with over ** million registered buyers in 2020.