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Share of purchasers who consulted online shopping channels for the first time in France in 2020, by channel

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Sources

Release date

October 2020

Region

France

Survey time period

May 28 to 13 August, 2020*

Number of respondents

6,004 respondents

Age group

18 years and older

Special properties

Consumer purchases from the past four weeks

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The study was carried out on three occasions (waves) fielded May 28 to June 13, 2020 for wave 1; June 28 to July 13, 2020 for wave 2; July 28 to August 13, 2020 for wave 3".

Citation formats

Share of first-time shoppers on e-commerce channels in France 2020, by channel

Published by
Yihan Ma,
Dec 8, 2020
More and more French people are adopting new consumption channels and favor contactless shopping methods for their safety, since the implemented COVID-19 lockdown measures in France at the beginning of 2020. Consumers are reporting online shopping experiences with fewer barriers and investing in new e-commerce platforms. Among the shopping channels used for the first time during containment by French consumers, shopping through messaging apps was the most common, with a reach of about ** percent, followed by subscription services (** percent) and social networks (** percent).
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