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Leading home care brands in Colombia in 2022 (in million Consumer Reach Points)

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Release date

August 2023

Region

Colombia

Survey time period

2022

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

You can find detailed information about the report's methodology .

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

Citation formats

Colombia: most popular home care brands 2022, based on Consumer Reach Points

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 4, 2023
In 2022, Familia, operated by Grupo Familia, was by far the leading home care brand in Colombia with ** million Consumer Reach Points (CRPs). The second most popular home care brand in the Colombian market was Rey, with ** million CRPs. When it comes to Latin America as a whole, Suavitel was the most popular home care brand that year.
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