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The revenue generated by e-commerce retailers in Latin America grew nearly *** percent in 2019, compared to a year earlier. Meanwhile, sales generated by cash & carry retailers registered a growth of ** percent, followed by drugstores and pharmacies, which grew by ** percent in comparison to 2018.

Retail e-commerce in Latin America and the Caribbean

Despite representing less than * percent of the retail market value in 2018, retail e-commerce in Latin America and the Caribbean is expected to grow in the upcoming years. According to a survey carried out by ÌÇÐÄÆƽâ°æ, the retail e-commerce sales of physical goods are expected to generate over ** billion U.S. dollars by 2024, being electronics and media the category accounting for the largest portion of the revenue.

Main players in the e-commerce market in Latin America and the Caribbean

Brazil and Mexico are among the countries with the highest retail e-commerce penetration rate. By 2020, it was forecast that Brazil would account for almost one third of the e-commerce market the region, followed by Mexico, with nearly ** percent of the distribution. Meanwhile, MercadoLibre, and Falabella are some of the biggest e-commerce retailers in Latin America. Together, both companies generated a revenue of nearly * billion U.S dollars in the last quarter of 2019.