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Leading factors influencing consumers' decisions to make e-commerce purchases in Indonesia as of June 2020

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Source

Release date

July 2020

Region

Indonesia

Survey time period

April 14 to 20, 2020; June 16 to 20, 2020

Number of respondents

1,450 respondents

Age group

17-44 years

Method of interview

Online survey

Supplementary notes

The question was (as translated from Bahasa Indonesia).: "From the following options, choose ten main factors to take into consideration in choosing an e-commerce platform?"

Citation formats

Factors to consider when making e-commerce purchase decisions in Indonesia 2020

Published by
Yihan Ma,
Nov 12, 2020

According to a survey on the main factors influencing e-commerce purchase decisions conducted in Indonesia in 2020, ** percent of respondents said that the ease of use was the most important factor influencing their e-commerce purchases. The increasing number of internet users in Indonesia and the convenience of online shopping, among others, have been fueling the growth of the e-commerce industry in the country.

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