As of 2023, the primary category in e-commerce within the United Arab Emirates was toys, DIY, and hobbies, holding the largest market share of ** percent. It was followed by fashion, with a market share of ** percent.
E-commerce market in the UAE
The e-commerce market in the UAE has experienced a significant boost in recent years. It was estimated that online sales would increase at an average annual rate of ** percent from 2018 to 2022. In 2022, the projected value of e-commerce sales in the UAE was approximately ** billion U.S. dollars. The market size of the e-commerce industry in the UAE was estimated to increase by ** billion U.S. dollars between 2020 and 2025. Due to its high internet penetration rate and tech-savvy population, the UAE presents an appealing opportunity for e-commerce players.
Top e-commerce shopping categories
The UAE’s e-commerce market encompasses a wide range of categories catering to consumers' diverse needs and preferences. The top e-commerce shopping categories include fashion and apparel, electronics and gadgets, beauty and cosmetics, grocery and food delivery, and travel services. Between 2021 and 2022, the snack foods category witnessed the highest growth at an exceptional increase of more than *** percent. Bird toys and accessories followed as the UAE's second-fastest-growing e-commerce category.
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PPRO. (March 6, 2023). Leading e-commerce segments in the United Arab Emirates in 2023, by market share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1177243/uae-distribution-of-top-e-commerce-segments/
PPRO. "Leading e-commerce segments in the United Arab Emirates in 2023, by market share." Chart. March 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1177243/uae-distribution-of-top-e-commerce-segments/
PPRO. (2023). Leading e-commerce segments in the United Arab Emirates in 2023, by market share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1177243/uae-distribution-of-top-e-commerce-segments/
PPRO. "Leading E-commerce Segments in The United Arab Emirates in 2023, by Market Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2023, /statistics/1177243/uae-distribution-of-top-e-commerce-segments/
PPRO, Leading e-commerce segments in the United Arab Emirates in 2023, by market share ÌÇÐÄÆƽâ°æ, /statistics/1177243/uae-distribution-of-top-e-commerce-segments/ (last visited July 20, 2026)
Leading e-commerce segments in the United Arab Emirates in 2023, by market share [Graph], PPRO, March 6, 2023. [Online]. Available: /statistics/1177243/uae-distribution-of-top-e-commerce-segments/
