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Since 2020, the retail value of e-commerce in the United Arab Emirates has continued to increase by at least *** million U.S. dollars each year. The biggest increase was recorded in 2023 when it jumped by *** million USD over the previous year.

E-commerce figures

In the past decade, the value of e-commerce sales in the UAE has witnessed consistent, near-linear growth. When looking at the top ten fastest-growing e-commerce categories in the UAE, one can see the wide range of retail products that have benefited from online sales, especially food and pet products. However, the leading e-commerce segments are still largely centered around.

The UAE retail e-commerce space

Retail e-commerce has been a growing industry in the UAE, with many brands and retailers now bolstering their online presence. The market share of major online retailers in the country hosts a variety of local brands such as Noon, and international giants like Amazon. In March 2017, Amazon acquired one of the largest Middle Eastern e-commerce platform Souq.com, and rebranded it under its brand name. The Souq.com deal gives Amazon a growing and competitive space in the UAE retail e-commerce.