* Buyers who have shopped online in the past year and bought from a brand or retailer based outside of their country. Approximately 1,000 respondents per the following markets: U.S., Canada, UK, Germany, France, China, Japan, UAE, and Australia.
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Cross-border e-shoppers who prefer to purchase directly from brands 2022, by country
When shopping online abroad, ** percent of Chinese consumers prefer to buy products directly from the brand's website, according to a 2022 survey. In contrast, only ** percent of e-shoppers in Japan felt the same. The preference for direct-to-consumer (D2C) platforms for cross-border purchases stood at ** percent in the U.S. and Australia.
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Global-e. (May 1, 2023). Share of consumers who prefer to buy directly from brands when shopping online abroad in 2022, by select countries [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1378942/direct-to-consumer-preference-when-shopping-online-abroad/
Global-e. "Share of consumers who prefer to buy directly from brands when shopping online abroad in 2022, by select countries." Chart. May 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1378942/direct-to-consumer-preference-when-shopping-online-abroad/
Global-e. (2023). Share of consumers who prefer to buy directly from brands when shopping online abroad in 2022, by select countries. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1378942/direct-to-consumer-preference-when-shopping-online-abroad/
Global-e. "Share of Consumers Who Prefer to Buy Directly from Brands When Shopping Online Abroad in 2022, by Select Countries." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2023, /statistics/1378942/direct-to-consumer-preference-when-shopping-online-abroad/
Global-e, Share of consumers who prefer to buy directly from brands when shopping online abroad in 2022, by select countries ÌÇÐÄÆƽâ°æ, /statistics/1378942/direct-to-consumer-preference-when-shopping-online-abroad/ (last visited July 28, 2026)
Share of consumers who prefer to buy directly from brands when shopping online abroad in 2022, by select countries [Graph], Global-e, May 1, 2023. [Online]. Available: /statistics/1378942/direct-to-consumer-preference-when-shopping-online-abroad/
