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In 2022, the forecasted value of e-commerce sales in the United Arab Emirates (UAE) was around ** billion U.S. dollars. E-commerce sales in the UAE were estimated to grow by an average of ** percent per year between 2018 and 2022.

 Regional e-commerce market

With high social media penetration in the Gulf Cooperation Council (GCC), the e-commerce market has witnessed rapid growth. In the UAE, the share of the population who were active on social media was higher than in Saudi Arabia. By growing the e-commerce market, this helps to boost economic growth and extends the advantages of digital payments in the country. In 2020, the UAE was forecasted to have the second-largest e-commerce market in the GCC.

 E-commerce categories2 

 E-commerce in the UAE is not only limited to retail goods and services, but also extends to government services and education, whose share of e-commerce volume of government services and education amounted to ** percent from 2018 to 2019. Moreover, professional services had a volume share of * percent in the e-commerce market in the same period.