Data as of January 2022. Source specifies that the data represents the social media advertising audience only, and may not correlate to respective shares of total monthly active social media users.
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Social media ad-audience in Nigeria 2022, by platform
As of January 2023, most social media users who could potentially be reached by advertising firms in Nigeria were found on YouTube. The number of YouTube's addressable advertising audience amounted to approximately ** million people. Facebook followed directly with ** million users, whereas Snapchat, which ranked third, had roughly **** users who could potentially be reached by advertising.
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DataReportal, & Hootsuite, & We Are Social. (February 13, 2023). Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform (in million users) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1176102/social-media-advertising-audience-nigeria-by-platform/
DataReportal, und Hootsuite, und We Are Social. "Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform (in million users)." Chart. February 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1176102/social-media-advertising-audience-nigeria-by-platform/
DataReportal, Hootsuite, We Are Social. (2023). Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform (in million users). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1176102/social-media-advertising-audience-nigeria-by-platform/
DataReportal, and Hootsuite, and We Are Social. "Number of People on Social Media Potentially Reached with Advertising in Nigeria as of 2022, by Platform (in Million Users)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2023, /statistics/1176102/social-media-advertising-audience-nigeria-by-platform/
DataReportal & Hootsuite & We Are Social, Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform (in million users) ÌÇÐÄÆƽâ°æ, /statistics/1176102/social-media-advertising-audience-nigeria-by-platform/ (last visited July 31, 2026)
Number of people on social media potentially reached with advertising in Nigeria as of 2022, by platform (in million users) [Graph], DataReportal, & Hootsuite, & We Are Social, February 13, 2023. [Online]. Available: /statistics/1176102/social-media-advertising-audience-nigeria-by-platform/
