Awareness and usage intention of new social media features in France 2020| ��ƽ��

Which of the following new features have you heard about and which do you plan to use in the coming weeks?**

Characteristic	Have heard about the features	Are planning to use the features sometime in the future
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Source

Release date

July 2020

More information

Region

France

Survey time period

July 3-6, 2020

Number of respondents

1,007*

Age group

18 years and older

Special properties

French adults having a social network account; French adults having knowledge about at least one new feature

Method of interview

Omnibus survey

Supplementary notes

* The source adds: From the total of 1,007 people from the sample, 882 were French adults who have at least one social network account and 354 were French adults having knowledge about at least one new social network feature.

** The question was phrased by the source as follows: "Parmi les nouvelles fonctionnalités suivantes, de laquelle/desquelles avez-vous entendu parler? laquelle/lesquelles envisagez-vous utiliser dans les prochaines semaines?"

Citation formats

With new social media platforms such as TikTok that are on the rise, the competitive market for social networks has become a sharp one. To stay in position, many big name companies are investing in their development strategies, to continue to attract French Internet users. Thus social media platforms like Facebook have enforced their position in the e-commerce industry with Facebook shops, with a notoriety of ** percent within the French social media population. In total, about ** to ** percent of the respondents were planning to use Facebook shops and the new Snapchat features in July 2020