*900 respondents for each service. Composition of gender, occupation and age varied for each service.
The source defined willingness to accept (WTA) as the minimum amount of money a user is willing to accept to give up the use of social media (for a month).
Citation formats
Willingness to accept (WTA) for social media Japan 2019, by major service
According to a survey conducted in Japan during August 2019, the willingness to accept (WTA), which describes the minimum amount of money a user is willing to accept to give up the use of social media for a month, amounted to **** thousand Japanese yen in the case of LINE users. The survey showed that there was a clear discrepancy between the WTA and the willingness to pay (WTP) for social networking services (SNS).
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Nomura Research Institute. (January 1, 2020). Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
Nomura Research Institute. "Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen)." Chart. January 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
Nomura Research Institute. (2020). Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
Nomura Research Institute. "Willingness to Accept (Wta) for Social Social Networking Services (Sns) in Japan as of August 2019, by Major Service (in Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jan 2020, /statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
Nomura Research Institute, Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/ (last visited August 03, 2026)
Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen) [Graph], Nomura Research Institute, January 1, 2020. [Online]. Available: /statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
