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Preferences of consumers for watching live sporting games in the United States in January 2024 and January 2025, by platform type

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Source

In cooperation with
Release date

February 2025

Region

United States

Survey time period

January 2024; December 30, 2024 to January 5, 2025

Number of respondents

3,753 respondents

Age group

13-74 years

Special properties

sports fans with broadband access

Supplementary notes

In January 2024: 3,016 respondents were interviewed. 

Original question: "Which of these do you use when want to watch a live game?"

Citation formats

Consumer preferences to watch live sports in the U.S. 2024-2025, by platform type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 24, 2025

As of January 2025, subscription video-on-demand (SVOD) emerged as the leading platform for watching live sports in the United States, with ** percent of respondents preferring it, a percentage-points increase from the previous year. SVOD platforms overtook traditional cable and broadcast networks, both of which saw declines in viewership compared to January 2024. Meanwhile, free ad-supported streaming TV (FAST) services remained a niche option, used by only ** percent of viewers in January 2025.

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Statistics on " Sports streaming in the United States "

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Other statistics that may interest you Sports streaming in the United States

Overview

8

Platforms & content

7

Sports leagues

6

Consumer behavior

6

Sporting events

6

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Topics

Sports streaming in the United StatesNFLNational Basketball Association (NBA)Major League Baseball (MLB)March Madness
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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