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First choice of sports fans for watching live sporting games in the United States in January 2024 and January 2025, by platform type

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Source

In cooperation with
Release date

February 2025

Region

United States

Survey time period

January 2024; December 30, 2024 to January 5, 2025

Number of respondents

3,753 respondents

Age group

13-74 years

Special properties

sports fans with broadband access

Supplementary notes

In January 2024: 3,016 respondents were interviewed.

Original question: "Which of these do you usually go to *first* to watch live games?"

Citation formats

First choice platforms to watch live sports among sports fans in the U.S. 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 24, 2025

Sports fans in the United States are becoming more interested in subscription video-on-demand (SVOD) platforms. A recent study found that in January 2025, ** percent of respondents usually go first to SVOD services in order to watch live sports, up from ** percent the previous year. However, cable networks remained the top choice with ** percent, but declined from the January 2024.

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Statistics on " Sports streaming in the United States "

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Other statistics that may interest you Sports streaming in the United States

Overview

8

Platforms & content

7

Sports leagues

6

Consumer behavior

6

Sporting events

6

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Topics

Sports streaming in the United StatesNFLNational Basketball Association (NBA)Major League Baseball (MLB)March Madness
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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