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Considerations of organizations in the tourism sector when choosing an influencer for their marketing strategy in Latin America in 2019

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Source

Release date

July 2020

Region

Central and South America, Mexico

Survey time period

February 27 to March 1, 2019

Number of respondents

150 respondents*

Method of interview

Face-to-face interview

Supplementary notes

* Survey was conducted among attendees to the international ANATO fair in Bogota, Colombia. The sample of the survey include 100 users of tourism services and 50 tourism service providers such as destination promotion agencies, travel agencies, hotels, and airlines.
The term social media influencers encompasses youtubers, instagrammers, snapchatters, bloggers, twitters, and similar.

Citation formats

Latin America: tourism companies' factors to choose influencers for marketing 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 10, 2020
The representation of the brand's values was the most important consideration when choosing an influencer for the marketing strategy of tourism companies in Latin America in 2019, according to a survey carried out by . That year, *** out of ten travel and tourism organizations surveyed reported that to be a very important factor for a social media strategy. The number of interactions of the influencer's account or their number of followers were an important factor for more than **** of respondents.
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