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Number of people who watched shopping live streaming on e-commerce platforms during mid-year shopping festival* in China in 2019 and 2020 (in millions)

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Sources

Release date

July 2020

Region

China

Survey time period

2019 and 2020

Supplementary notes

* China's mid-year shopping festival, also known as 618 festival, lasts from June 1 to June 18.

Figures are numbers of deduplicated live-streaming watchers on e-commerce platforms. Online watchers on short video platforms and other social platforms were not counted.

Citation formats

Number of livestream watchers during 618 shopping festival in China 2019-2020

Published by
Yihan Ma,
Aug 4, 2020
During China's mid-year shopping festival in 2020, about million people watched shopping-related live streaming. The audience increased from *** million people the year before. The *** shopping festival is the second largest online sales event after Single's Day sales in China.
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