| Characteristic | Share of respondents |
|---|---|
| I had an overall positive experience with using the e-commerce sites and online shopping | 28.99% |
| It is much more convenient than going to a physical store | 22.24% |
| I am still wary of contracting COVID-19 even if movement restrictions were lifted, and want to limit my time outside the home | 15.9% |
| I foresee not having much time after the restrictions are lifted due to work commitments | 14.61% |
| It is much easier to find better deals online than in physical stores | 11.88% |
| Others | 6.82% |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2020
More information
Region
Vietnam
Survey time period
May 7 to 30, 2020
Number of respondents
2,711 respondents
Age group
16 years and older
Special properties
among female and male respondents
Method of interview
Online survey
Supplementary notes
Original question: Why would you continue with purchasing items online/on e-commerce sites?
Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.
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