| Characteristic | Share of respondents |
|---|---|
| I/my family was/were practicing social distancing and wanted to minimize our time outside of the home | 59.4% |
| My country had imposed a closure of all non-essential businesses | 43.9% |
| I wanted to avoid the queues in the supermarket and other shops | 42.41% |
| I can purchase more items online than in a physical shop | 38.31% |
| The items I wanted to purchase were only found online or on e-commerce sites | 18.06% |
| I/my family was/were under quarantine and could not leave our home | 10.18% |
| Others | 1.81% |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2020
More information
Region
Vietnam
Survey time period
May 7 to 30, 2020
Number of respondents
1,877 respondents
Age group
16 years and older
Special properties
among female and male respondents
Method of interview
Online survey
Supplementary notes
Original question: Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.
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