| Characteristic | Share of respondents |
|---|---|
| Clothing, apparel, and fashion accessories | 47.48% |
| Food and groceries (incl. non alcoholic beverages) | 42.23% |
| Personal hygiene products (incl. toilet paper, hand sanitizer, and masks) | 40.18% |
| Cosmetics and beauty products | 33.73% |
| Household cleaning products | 32.78% |
| Books and stationery | 31.67% |
| Consumer technology and electronics | 24.18% |
| Toys, games and puzzles | 17.28% |
| Furniture and household items | 17.18% |
| Sports equipment and apparel | 16.68% |
| Medication | 13.95% |
| Pet food and related supplies | 13.01% |
| Movies, music and television entertainment | 12% |
| Hobby and arts and craft supplies | 7.77% |
| Alcoholic beverages | 7.53% |
| Others | 5.58% |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2020
More information
Region
Vietnam
Survey time period
May 7 to 30, 2020
Number of respondents
2,974 respondents
Age group
16 years and older
Special properties
among female and male respondents
Method of interview
Online survey
Supplementary notes
Original question: What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?
(more than one answer is allowed)
Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.
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