Podcast users of Black ethnicity are more likely to pay to listen to podcasts than other ethnic groups according to the results of a recent survey, which showed that 22 percent of Black users have paid for access to a podcast, whereas only 15 percent of respondents of White ethnicity and 18 percent of Hispanic Americans had done the same.
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YouGov. (June 16, 2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov. "Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity." Chart. June 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov. (2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov. "Share of Podcast Users Who Have Ever Paid or Donated Money to Access or Listen to a Podcast in The United States as of June 2020, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2020, /statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov, Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1126698/us-podcast-users-paid-access-ethnicity/ (last visited August 03, 2026)
Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity [Graph], YouGov, June 16, 2020. [Online]. Available: /statistics/1126698/us-podcast-users-paid-access-ethnicity/
