In Peru, television (when considered both free TV and pay TV) had the second highest penetration rate among all media in 2023, reaching 91.6 percent of the population. Radio was the medium with the highest reach that year. In 2022, free TV was the largest ad medium in Peru, accounting for 38 percent of the total ad spend that year.
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CPI. (April 18, 2023). Weekly media reach in Peru as of April 2023, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1126167/peru-media-reach/
CPI. "Weekly media reach in Peru as of April 2023, by medium." Chart. April 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1126167/peru-media-reach/
CPI. (2023). Weekly media reach in Peru as of April 2023, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1126167/peru-media-reach/
CPI. "Weekly Media Reach in Peru as of April 2023, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2023, /statistics/1126167/peru-media-reach/
CPI, Weekly media reach in Peru as of April 2023, by medium ÌÇÐÄÆƽâ°æ, /statistics/1126167/peru-media-reach/ (last visited July 19, 2026)
Weekly media reach in Peru as of April 2023, by medium [Graph], CPI, April 18, 2023. [Online]. Available: /statistics/1126167/peru-media-reach/
