The benefit most associated with social commerce by North American retailers was having improved customer communications. During a fourth quarter 2019 survey, 62 percent of responding retailers stated that this was a positive aspect of social commerce. The ability to personalize customer behavior experience based on behavior was ranked second with 49 percent.
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eMarketer. (May 26, 2020). Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1121603/north-american-retailers-social-commerce-benefits/
eMarketer. "Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019." Chart. May 26, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1121603/north-american-retailers-social-commerce-benefits/
eMarketer. (2020). Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1121603/north-american-retailers-social-commerce-benefits/
eMarketer. "Benefits That Retailers in North America Most Associate with Social Commerce as of 4th Quarter 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 May 2020, /statistics/1121603/north-american-retailers-social-commerce-benefits/
eMarketer, Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019 ÌÇÐÄÆƽâ°æ, /statistics/1121603/north-american-retailers-social-commerce-benefits/ (last visited July 30, 2026)
Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019 [Graph], eMarketer, May 26, 2020. [Online]. Available: /statistics/1121603/north-american-retailers-social-commerce-benefits/
